A lot of people find it hard to reduce their meat consumption because they are not sure where to start. The Optimise programme has been developed to help people make changes to their diet and break habits.
During the programme, you will be asked to reflect on how much meat you currently eat. Using advice and guidance on the environmental and health impacts of your meat consumption, you will be asked to set yourself a goal to reduce your meat intake.
The study is being carried out by a team of researchers at the University of Oxford.
- aged 18+
- interested in reducing the amount of meat you eat
- using a website to track meat consumption over the duration of the study (nine weeks in total)